I believe the arts, cinema, design, advertising, and photography hold immense power to inspire, influence, and communicate. I feel incredibly fortunate to have turned lifelong passions into a fulfilling career. Whether I’m watching a film or stumbling across a clever ad, I’m inspired to create and to express my voice & visual style that’s proudly mine.

 

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And that’s my mission:

To create with purpose, originality, and impact.​

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My journey as a multimedia designer began in Communication Technology classes in high school! This is where I learned the fundamentals of graphic design, video editing, visual effect, animation, and audio production. I gained hands-on experience with green screens, professional film equipment, wide-format printing, and industry-standard software including Adobe Photoshop, Premiere Pro, After Effects, InDesign, and Illustrator.

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While I’ve always been passionate about visual media, I have a profound curiosity towards human behaviour — to put in better words...why we are the way we are?

This curiosity led me to pursue a Bachelor of Arts with Honours, Psychology at York University, followed by a Master of Marketing degree at Schulich School of Business.

There I served as Managing Editor at the Future of Marketing Institute, where I regularly explored how emerging technologies — like AI, the metaverse, holograms, and deepfakes — will shape the future of marketing in the next decade. I authored an article on the implications of deepfakes in marketing.

 

Since 2018, I’ve worked across a range of multimedia production roles — creating video content, designing print and digital assets, and delivering everything from interview-style studio shoots to animated promos and branded social ads. I’ve led projects that include motion graphics, 3D renders, event shoots, and corporate storytelling.  I’ve created end-to-end multimedia content — including videography, photography, graphic design, and motion graphics — across industries of finance, live entertainment, tech, real estate, and education. ​​​​

 

The next chapter for me is to continue the journey I’m truly grateful for. With a unique blend of skills & experiences, I’ve developed a creative voice that’s distinctly my own — and I plan to execute with precision & efficiency. Whether I’m working solo or leading a team, my standards remain the same: to create purposeful work, deliver with maximum effort, and maintain consistent, high-quality production.